Sylvia

A presentation offers a gentle walkthrough of the Asian gaming landscape, providing insights into market overviews, user bases, and revenue scales across the region’s top-performing territories: China, Japan, South Korea, and Southeast Asia.

It highlights the unique features and player preferences of each territory ,including dominant platforms and popular game genres. By understanding these distinctions, the developers can better tailor the go-to-market strategies to local audiences.

It also shares essential tips and key success factors for entering and thriving in the Asian market, helping developers unlock its vast potential with confidence and precision.

At Konsoll Connect, Zubeida will give a lecture about diversity in the gaming industry, focusing on how to work specifically with recruitment and create a more inclusive gaming environment.

Over 18,000 new games were released in 2024. More than 90% of these new products failed – the reason is more often than not a lack of understanding of product / market fit and specific consumer needs. The essential truth is that it’s easier to make the right product for the market than it is to find a market for your product. To do so, the creative efforts need to align with a commercially viable outcome from the earliest stage of production.

This session looks step by step at what questions you should ask at what time in the lifecycle, and how research and data provide actionable insights to game design to ensure it has the right player segment focus. This will build a firm foundation for your commercial strategy, enabling direction for your go-to-market plan, and help optimise your live service roadmap.

Session Takeaway
* Alignment of Creative Vision & Commercial Realities
* A unified brand perception unites all teams behind one vision/ direction
* The game and marketing communication are aligned on the same audience and address key player motivations and benefits

This talk aims to give insights into how some old game development principles need to be challenged and replaced with new principles to fit the modern day. The days of “build it and they will come” are gone, and it is more important than ever to keep both Creativity and Business in mind at the same time. We will venture into topics like why we should try to fail faster, why not knowing too much about your game early is good, and why I want you to have a public trailer out for your game 6 months after you started developing it, and more.