Adam Palmquist is an industrial PhDc in Applied IT at Gothenburg University and works as Chief Scientific Officer (CSO) at the Swedish Gamification company Insert Coin. Palmquist has a background in game-based learning and game design. He is the author of several books addressing the intersection of design, technology, and learning. His research concern Gamified the World Engine (GWEN), a unique system-agnostic gamification API. The interdisciplinary project connects Learning Analytics, Human-Computer Interaction, Socio-Technical Information Systems, and Design Science Research.